Assignment 1: Starbucks’ Strategy Due Week 3 and worth 280
points
Using the Internet and Strayer University databases, research
Starbucks’ organizational culture and the key leadership and
management traits used to execute the business strategy.
Write a four to five (4-5) page paper in which you: Suggest the
key elements of Starbucks’ organizational culture that contributes
to its success in a global economy. Indicate management’s role with
creating and sustaining the organizational culture. Assess the
effectiveness of Starbucks’ management decisions in providing
innovative offerings for its customers (e.g., WiFi, style of
coffee, etc.) in order to achieve its current competitive
marketplace advantage. Provide support for your rationale.
Determine one (1) key management competency that a successful
manager at Starbucks is likely to have. Indicate one (1) way in
which this particular competency is a good fit for the
organizational culture. Evaluate Starbucks’ ability to achieve
long-term sustainability as a global leader in the coffee industry
without the organization’s CEO, Howard Shultz. Use at least two (2)
quality academic resources. Note: Wikipedia and other Websites do
not qualify as academic resources.
Your assignment must follow these formatting requirements: Be
typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow
APA format. Check with your professor for any additional
instructions. Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course
title, and the date. The cover page and the reference page are not
included in the required assignment page length.
The specific course learning outcomes associated with this
assignment are: Examine the concepts of management related to
modern-day work environments. Analyze the corporate environment,
culture, and challenges for managing in a global environment. Use
technology and information resources to research issues in modern
management. Write clearly and concisely about modern management
using proper writing mechanics.
