Session 7: Hardrock Cafe Case Study Questions
1.
List representative companies with whom Hardrock Café competes? How would
you position Hardrock in terms of their business focus (i.e. operational excellence,
customer intimacy, or product leadership? Why?
a. competitors:
i. .
ii. .
iii. .
iv. .
v. add more examples as appropriate
b. Hardrock’s business focus:
i. .
c. Why did you make this choice:
i. .
ii. .
iii. .
iv. .
v. add more examples as appropriate
2.
What problems did Hardrock in its information management of three core
business functions, namely: restaurant operations, merchandising, and financial
management? How did this problem impact Hardrock’s ability to transact, manage
and innovate?
Business Functions:
restaurant
operations
Information Management Issue
Impacts
add more rows as needed….
merchandising
add more rows as needed….
financial
management
add more rows as needed….
3.
What steps did Hardrock take to address these issues through business process
changes and investments in information technology? What were the impacts of these
changes?
Business Functions:
restaurant
operations
Process and IT Changes
add more rows as needed….
prepared by rmk 043014
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Impacts
Session 7: Hardrock Cafe Case Study Questions
merchandising
add more rows as needed….
financial
management
add more rows as needed….
4. Compare and contrast a Point-of Sale (POS) System and a Customer Relationship
Management (CRM) System.
Points of Comparison
(e.g. price)
POS
CRM
add more rows as needed
5. What information systems were involved in the capture of qualitative data about
customer interests and purchasing patterns relevant to Hardrock’s business strategy?
Explain how these were used.
Information System
prepared by rmk 043014
Uses in Data Capture
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