Continuing to build your marketing plan, this
assignment focuses on your product and service. Remember from the Assignment
Overview that your product must also have a service component. Write a four to
five (4-5) page paper in which you: •
Discuss the type of product the company will offer and
identify its primary characteristics. •
Discuss the service component of the product and how
it will be used to enhance the product. •
Explain how the product could be expanded to a product
line, and the depth and breadth of the line. •
Determine how the core business may change in response
to industry or market changes. •
Support your marketing plan with at least two (2)
reference sources that discuss the nature of the product. Your assignment must
follow these formatting requirements: Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor
for any additional instructions. Include a cover page containing the title of
the assignment, the studentÂ’s name, the professorÂ’s name, the course title,
and the date. The cover page and the reference page are not included in the
required assignment page length.
