“Zara: IT for fashion” and write a report that answers the following questions:
1) How can Inditex ensure that it is able to respond quickly and efficiently to changes in fashion taste?
2) What do you think of Inditex’s strategy to spend little on advertising, diffuse decision making in product production, invest heavily in its stores, and make clothes that are designed to be worn only a dozen times? If you could only change one thing, which one would it be and why?
3) In what ways should Inditex redesign its ordering process? How would these changes impact the company’s costs and revenues?
4) Examine the financial data in exhibit 4 and 5. What conclusions can you draw about how Inditex is performing relative to the competition?
5) Discuss the costs and benefits to Inditex in upgrading its software using the information presented in the discussion of company operations and in exhibit 13. Given current market conditions, do you believe that this IT upgrade is warranted?
