Can You help me answer three quesion that in the lecture note I attach(The first three questions below are from the first ten pages or so of the product note) Thank you very much
1. In two different instances, the lecture notes recommend combining two different pairs of steps in the new product planning and development process into a single step. Describe both of these combinations, along with explaining the reasoning for each combination.
2. In the lecture notes, it is recommended that one of the steps in the new product planning and development process from the text usually be conducted later than the text indicates. Describe this step and thoroughly explain why it should not be conducted as early as the text indicates, realizing that some of the more detailed reasoning is presented later in these notes when first discussing indirect evaluation. Also explain why this step should be conducted multiple times after it is first conducted. Finally, explain how and why later evaluations during development would be more negative than earlier evaluations conducted during development, realizing that a number of reasons exist and are discussed in the lecture notes.
3. Explain why it is inappropriate to use SINGLE-STAGE screening when evaluating a LARGE number of new product concepts. Explain why it would be inappropriate to use MULTI-STAGE screening when evaluating a SMALL number of new product concepts. Would the single-stage screening done in this situation be more similar to an earlier stage of multi-stage screening or more similar to a later stage of multi-stage screening? Explain your reasoning. Explain why a large number of new product concepts often are evaluated during concept screening and evaluation. When, why and how should new product concept/prototype evaluation be conducted once product and marketing strategy development begins?
