Marketing Research 203 – Spring 2015
Assignment 3C: Survey – Marketing Research Reports – Assigned Week 12, Due Week 14
Paul Harris, Paul.Harris@Humber.ca
This information will be posted to BlackBoard
Presenting Research 3C is worth 20% of your mark, and is part three of Assignment 3. This assignment sheet deals only
with part 3C:
3C Marketing research Reports Research (worth 20%) – Assigned Week 12, due week 14
1. Written research report
2. Oral presentation
This information will be posted to BlackBoard
Objectives:
To become familiar with creating written research reports and making oral presentations.
To create a reports from collected data to gain quantitative insights into Humber students’ thoughts on the
school.
Basis for Reports
The reports ate to be based on the data you collected and your analysis of it (3B).
Project Specifics:
This is a team project, with team assigned in week 12 (and cannot be completed individually)
Presenting Research 3C is worth 20% of your overall mark
Due date is week 14 – to be submitted in the first 10 minutes of the class. NO late reports will be accepted.
Format:
Report:
Formatting: Modern Language Association Basic Report Format Style (for citations)
Font: Arial, font size 12, 1.5 spacing
Stapled hard copy
Team names on cover page
In-class (Week 12):
Begin work on report sections, oral report assignments
Ask questions of instructor
Outside of Class:
As a team, write up the report (see report structure)
Make sure everyone has reviewed the final report for consistency and correctness (including grammar) –
remember it is a group mark
Create oral report – with all team members presenting – and rehearse it.
Written Report (length as required)
Structure (no letter of transmittal or letter of authorization required)
1.
2.
3.
4.
5.
6.
Title Page (descriptive title, who prepared for, who prepared, date)
Table of Contents
Executive Summary (summarizes information in report with facts and figures)
Introduction (Client problem, theory, previous research)
Background (Research Objectives, hypotheses)
Methodology
a) Research design (exploratory, descriptive, or causal; method (survey, focus group, experiment), why method
appropriate)
b) Sample design (population, sampling frame, sample, how selected, how large sample, response rate)
c) Data collection (how done, how data verified)
d) Analysis (statistical methods used)
7.
Results (narrative related to raw data and included summary tables and charts)
8.
Discussion
a) Implications (implications of results)
b) Limitations (for example, non-response error)
c) Future Research (recommended if needed)
9.
Conclusions (conclusions based on results, recommendations for actions)
10.
References (if needed)
11.
Appendices (include survey questionnaire, complex tables or charts)
Hints:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Organize logically
Don’t repeat points
Keep it simple
Use precise words
Eliminate unnecessary words
Don’t make claims you can’t prove
Write for the reader
Proofread
Understand percent versus percentage points
Check units
Define terms
Use illustrations such as tables and charts
Oral Report (15 minutes, including 5 minutes for questions)
All team members must present
Structure
1.
2.
3.
4.
5.
Hints:
1.
2.
3.
4.
5.
6.
7.
8.
Introduction
Summary of:
o Client problem
o Research Objectives and Hypotheses
o Research methods
Results
Conclusions and Recommendations
Questions
Don’t just read it
Plan ahead what you want to tell
Be able to defend your results
Be straightforward
Rehearse
Adopt to the audience
Use graphic aids
Open body language
9. Captivate the audience
10. Always have a backup (USB etc.)
Team Feedback Report – Assignment 3C
Your Name: ______________________________________ Team Number: _____ Class (A, C, D): ____
First
Last
Below, please fill out your name and the names of your team members. Then indicate what percentage of work you felt
each member (including yourself) contributed. For example, if your team has five members and each contributed equally
then each would be marked at 20%.
Please don’t be too exacting on your team members, keeping in mind that realizing that each person has different skill
levels and taking into account their level of effort.
This sheet must be turned in by you personally to the professor in the class that the assignment is due (week 12). He will
use it to alter the grades of those who did not contribute their fair share.
Team Member 1: Name: _______________________________________________ % of work:__________
First
Last
Team Member 2: Name: _______________________________________________ % of work:__________
First
Last
Team Member 3: Name: _______________________________________________ % of work:__________
First
Last
Team Member 4: Name: _______________________________________________ % of work:__________
First
Last
Team Member 5: Name: _______________________________________________ % of work:__________
First
Last
Team Member 6: Name: _______________________________________________ % of work:__________
First
Last
Total:
Comments (if any):
100%
Marking Sheet, Assignment 3C – Written Report
Student Group Number: ____
Group Name:__________________________________
Mark (out of 10): _________
Section
Comment
0
1
2
3
4
5
6
7
8
9
10
1.
Title page &
Table of contents
2. Executive summary
3. Introduction (client obj.)
4. Background
5. Methodology
6. Results
7. Discussion
8. Conclusions
9. Spelling, typos, grammar
10. Clear and Coherent
Total
Total = _____________ out of 100 Mark equals total divided by 10 = _______out of 10
Marking Sheet, Assignment 3C – Oral Report
Student Group Number: ____
Group Name:__________________________________
Mark (out of 10): _________
Section
Comment
0
1
2
3
4
5
6
7
8
9
10
1.
2.
Introduction
Summary
a. Client problem
b. Research Objectives
and Hypotheses
c. Research methods
3. Results
a. narrative
b. tables
c. charts
4. Conclusions &
Recommendations
5. Presentation style
6. Answers to questions
7. Organization/preparation
8. Audio-visual
9.
Interaction with audience
10. Teamwork
Total
Total = _____________ out of 100 Mark equals total divided by 10 = _______out of 10
