GRAND CANYON UNIVERSITY SCENARIO GENERATOR
Module 2 Scenario: Strategic HRM Proposal
Type: Family Business
Size: Small Business
Sector: Computer Repair
Funding: Revenues based
Stakeholders:
Customers
Decision makers:
Managers
Formal organization:
LLC
Human Resources Department:
Does not exist
Stage in Organizational Lifecycle:
Growth
THESE ARE THE GIVEN CONSTRAINTS:
ORGANIZATIONAL BACKGROUND:
Founded in: 1919
Dedicated to: The company thrives to provide the best possible
experience to all of its business partners and clients.
Culture Our culture is akin to that of a small family. All our
employees are partners in the business, share our success, and help us
sustain the core values that make us successful.
Structure: structure
Mission statement: To ensure that each customer receives prompt,
professional, friendly, and courteous service. To maintain a
professional and friendly environment for our cusotmers and staff. To
provide at a fair price using only quality components. To ensure that
all customers and staff are treated with the respect and dignity they
deserve. To thank each customer for the opportunity to serve them. By
maintaining these objectives we shall be assured of a fair profit that
will allow us to contribute to the community we serve.
Vision statement: Within the next five years, we will become a leading
provider of products and services to small businesses by providing
customizable, user-friendly solutions scaled to small business needs.
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INTEGRITY: By dealing honestly with our clients, staff, vendors and
community.
RESPONSIBILITY: By considering the environment in which we do
business, community views and the common good.
PROFITABILITY: By being aware that an appropriate level of profit is
necessary to maintain our business and allow our values to continue to
be observed.
Values statement: In conducting our business, we will realize our
vision by performing our affairs so that our actions provide
confirmation of the high value we place on:
Present goals: To reduce delivery and distribution time of products
and services. To reduce the number and frequency of customer
complaints, and to improve the response time of customers inquiries.
Past goals: To reduce employee turnover by 20 percent by introducing a
new employee assistance program. To improve productivity by
implementing a company-wide training program. To actively recruit
skilled workers into the organization.
Brief SWOT analysis:
Strengths:
Known brand
Loyal customers
Weaknesses:
Expensive advertising
Opportunities:
Improving economic outlook
International expansion via Internet business
Buy out some competitors
New initiatives to streamline decision making
Technological advances
Threats:
Changing needs and preferences of stakeholders
Expected increases in tenured employees compensation
FEEDBACK:
Customer feedback:
Negative comments:19
Positive comments:40
Issue resolution:8
Reachability:3
Cancellation:6
Friendliness:2
Product knowledge:7
Overall:4.5
Employee feedback:
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Negative comments:1
Positive comments:46
Negative comments:1
Positive comments:46
Issue resolution:5
Reachability:7
Cancellation:8
Friendliness:7
Product knowledge:1
Overall:4.8
RESEARCH USING LibGuides:
Generic http://libguides.gcu.edu
Specific http://libguides.gcu.edu
REFLECT ON:
Question 1: Do organizational goals support the mission, vision, and
values statements?
Question 2: Does the organizational structure support the strategic
plan for the organization, communication, decision making, customer
service, employee engagement and satisfaction, and cross department
interaction?
Question 3: Are there apparent gaps in skills, talent, or diversity
in the leadership team or staff?
Question 4: From a review of the information provided, what areas
are in need of further development?
DELIVERABLES:
This assignment is about both the design and execution of human
resources management strategies. Create a report that addresses
systematically and strategically the aspects of managing the
organization’s human assets, and what really needs to be done to
implement these policies. Write from the perspective of a manager who
makes a proposal to the company management. Address the human
resources topics outlined below, from a strategic perspective.
Short-term and long-term unit goals (SMART format):
— Specific: What will be accomplished? What actions will you take?
— Measurable: What data will measure the goal? (How much? How many?
How well?)
— Achievable: Is the goal doable? Do you have the necessary skills
and resources?
— Relevant: How does the goal align with broader goals? Why is the
result important?
— Time-based: What is the time frame for accomplishing the goal?
Unit organizational development strategies, addressing:
— Objectives
— Approach
— Expected benefits
— Strategic focus
— Milestones in the organizational development roadmap
NOTE: Refer to additional resources posted as well as to the Libguide
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for examples.
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