Case Study
Select one of the following cases.
- Quality at Ritz-Carlton
Hotel Company (p. 232 and Pearson Video Library) - Green Manufacturing and Sustainability at Frito-Lay (p. 202 and Pearson Video Library)
Case Study 1 Questions
- In what ways could the Ritz-Carlton monitor its success in achieving quality?
- Why might it cost the Ritz-Carlton less to do things right the first time?
- What are some nonfinancial measures of customer satisfaction that might be used by the Ritz-Carlton?
- How could control charts, Pareto diagrams, and cause-and-effect diagrams be used to identify quality problems at a hotel?
- Many companies say that their goal is to provide quality products and services. What actions might you expect from a company that intends quality to be more than a slogan or buzzword?
Case Study 2 Questions
- What are the sources of pressure on a firm such as Frito-Lay to reduce its environmental footprint?
- Identify the specific techniques that Frito-Lay is using to become a green manufacturer.
- Select another company and compare its green policies to those of Frito-Lay.
Each Case Study paper is to consist of the following components:
- Title page and two written pages with no more than 500 words.
- Answers to individual questions (as assigned) Each assignment will have specific questions you need to address. You should create a subheaded section for each one.
- References/Appendix (if required) These are not research papers per se, so you may not have the need to cite outside sources. If you do, however, they should be identified on a proper reference page. Similarly, if you are required to do calculations and choose to perform them on a separate page, you should include them in an appendix.
Weekly Case Paper Grading Rubric
| Category | Points | % | Description |
|---|---|---|---|
| Content | 24 | 80% |
|
| Grammar and Spelling | 3 | 10% |
|
| Formatting and APA Usage | 3 | 10% |
|
| Total | 30 | 100% |
Discussions
- Managing Quality (graded)
- Process Strategy (graded)
- Q & A Forum for your questions and comments (not graded)

