This is a reflective essay paper that discusses the role of marketing. The goal of a reflective essay is used to express views and feelings about a particular subject. This essay is your opportunity to discuss what you have learned during this class.
The topic and style of the paper is up to you however listed below are some examples to aid in understanding:
Use the concepts (marketing mix, micro/macro marketing, target markets, etc.) presented in class to compare and contrast your understanding before the class to your understanding now and discuss how you may perform some function or task differently because of it.
Write a paper on the current state of marketing and the role of the marketing Manager and discuss the changing responsibilities of the role as it relates to the changes in technology, industry, etc.
Discuss the implications of changing macro (social, government, etc.) influences and how businesses need to adapt to these changing forces. Discuss your views around whether
