1. Discuss the positives and negatives of corporate culture in the competitiveness of a firm. Relate how firms should deal with different corporate cultures in mergers and acquisitions.
2. Explain how value chain analysis can be used to make a firm more competitive.
3. Identify core competencies, resources, and capabilities found in Whole Foods Market Explain how they make your Whole Foods Market more competitive. http://www.wholefoodsmarket.com/company-info
4. Discuss in detail how the VRIO Framework can be used to evaluate a business’ competencies. Explain which of the VRIO factors would allow a firm to achieve a sustainable advantage over its competitors, and why?

