Intro
StraightScape is a tool that a person who cuts their own hair can use to get straight
line ups in the front and in the back of their head. It can also be used to prepare
various hairstyles and help a person shave their facial hairs with ease. It works by
sticking to the user’s forehead. It sticks to the hair and skin with the help of a skin safe
adhesive that is on one side of the tool. After one applies the StraightScape to their
desired location on the head, they are then able to use clippers to effectively style their
hair.
PROMOTION – EVENT MARKETING
Current Event Marketing
[Identify and describe the any current use of event marketing in the product’s
marketing communications, including current events]
Right now, the company does not have any event marketing, they planned to have
an event marketing. The company planned to have online sales in the future.
Proposed Event Marketing
[Identify and describe the proposed use of event marketing in the product’s marketing
communications, including proposed marketing events; highlight changes]
In order to have a good event marketing plan, we need to set up our goal, the
suggestion goal for the company is to extend the way of sales and increase the
popularity. Because the company is a new company, not a lot of people know their
product, our primary goal is not to get increase profit at first, we wish to have more
customers know our products. This will effect our future market plan. Also, the
company need to have a budget about the event marketing. It could help the company
setting the goal better.
We suggest the company not only have online sales, but also get different sales
approach. First of all, they could build an app for ios and android phones. The
customers could get a discount code by downloading the app. This would help to
extend the way of sales and this could help the company to increase the popularity. If
this app gets to the top charts in the apple store. I am sure a lot people will know the
product. Secondly, the company should get relationship with the local hair salon, let
the hairstylist to advertise the product. We can give they kickback if they help to sale
the product. Finally, social media interaction could help us to get more customers.
Such as creating a Facebook event, sending out an email, and creating a digital filer.
PROMOTION – PUBLIC RELATIONS
Current Public Relations
[Identify and describe the current use of public relations in the product’s marketing
communications]
The company is working on donate portion to wounded warriors. They take a part of
their sales to donate the warriors.
Proposed Public Relations
[Identify, describe and justify how, when, and for purposes you propose public
relations should be used in marketing communications for your product; highlight
changes]
we suggest the company to have multiple public events.
