Grand Canyon
MKT450 Week 1 Discussion DQ 1 & DQ 2
Latest 2015 Dec.
DQ 1
What potential issues could a business encounter if the marketing
team has not adequately researched and constructed marketing strategies that
incorporate product-marketing strategies, cash-flow and income projections? How
much emphasis must be on income projections? Could these projections alter the
proposed marketing strategies?
DQ 2
What is the purpose of a strategic marketing plan? What basic
components must be included in a marketing plan?
Grand Canyon MKT450 Week 2 Discussion DQ 1 & DQ
2 Latest 2015 Dec.
DQ1
Why is accurate problem definition critical to the decision-making
process?
DQ 2
In your own words, briefly explain the key steps in the
decision-making process.
Grand Canyon MKT450 Week 3 Discussion DQ 1 & DQ
2 Latest 2015 Dec.
DQ 1
In your own words, what is opportunity analysis and why is it
important to strategic marketing?
DQ 2
What criteria would you suggest using when determining which segments
a business should pursue?
Grand Canyon MKT450 Week 4 Discussion DQ 1 & DQ
2 Latest 2015 Dec.
DQ 1
Refer to “Standards of Practice” on the American
Association of Advertising Agencies website (http://www.aaaa.org/about/association/pages/standardsofpractice.aspx) and
“Advertising Ethics and Principles” on the American Advertising
Federation website (http://aaftl.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf). What do you take
from them? Are such statements effective? Why or why not?
DQ 2
How would a brand name like Kodak, Disney, or Coca Cola create
customer value and provide some basis for product positioning and
differentiation?
Grand Canyon MKT450 Week 5 Discussion DQ 1 & DQ
2 Latest 2015 Dec.
DQ 1
Stoneman suggests that channel strategy is not normally associated
with segmentation. Do you agree? Provide examples where segmentation is
integrated into a channel strategy? Is segmentation effective?
DQ 2
How does the use of dual distribution channels and multichannel
systems affect the growth of a business?
Grand Canyon MKT450 Week 6 Discussion
DQ 1 & DQ 2 Latest 2015 Dec
DQ1
Monroe and Cox, in their article, “Pricing Practices That
Endanger Profits,” provide eight pricing practices of companies that have
a negative effect on profitability. Which do you consider the easiest to avoid
or fix? Why? Explain your position using an example.
DQ 2
What factors would you want to consider in evaluating
profitability if you were a DVD movie and CD music retailer engaging in a price
promotion strategy?
Grand Canyon MKT450 Week 7 Discussion
DQ 1 & DQ 2 Latest 2015 Dec
DQ 1
Describe the key operations controls associated with the marketing
plan developed during your simulation experience. Consider cost analysis,
product-service mix control, sales control, and marketing channel control.
Choose one of these considerations that you think carried the most weight as a
key operations control of your marketing plan and explain why.
DQ 2
What problems could your marketing plan encounter relating to the
marketing controls?
Grand Canyon MKT450 Week 8 Discussion
DQ 1 & DQ 2 Latest 2015 Dec
DQ 1
Bloom and Dalpe (1993) discuss some issues in marketing
professional services. What are some of the marketing concepts involved in this
article? Provide support for your analysis.
DQ 2
Describe the benefits of glocalization for an organization focused
on growth both locally and globally.
