Grand Canyon MKT450 Week 8 CLC – Market Simulator – Quarter 8 Latest 2015 Dec.

by | Aug 20, 2025 | Business

This is a Collaborative Learning Community (CLC) assignment.

At the conclusion of the simulation process, the team should be prepared to report to the Executive Board at corporate headquarters. Refer to Quarter 8 Simulation: Monitor, Improve, and Execute, then compose a draft of the final report (750-1,000 words) that accomplishes the following:

Summarize your financial and market performance during the second year.

Highlight key features of the business plan, including:

  1. Brand strategy
  2. Pricing strategy
  3. Advertising strategy
  4. Sales channels

Assess your business strategy and performance during the second year and address the following:

  1. Compare actions taken against the marketing plan.
  2. Discuss departures from the marketing plan, including justification and outcomes.
  3. Review significant events that affected the company and/or market.

Finally, using the balance score card, assess your current situation and the market. Identify the firm’s strengths and weaknesses and summarize how you have prepared the firm to compete in the future.

Your instructor will provide feedback on your draft by day three of Topic 7. Integrate the feedback and suggestions into your Final Report due in Topic 8.

APA format is required for essays only. Solid academic writing is expected for all presentation formats, and in-text citations and references should be presented using APA guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

The “Market Simulator: Final Report” rubric provides the criteria that will be used for grading this assignment.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

REQUIREMENTS:

POSSIBLE

ACTUAL

Summarizes financial and market performance during the
second year.

35

Highlights the key features of the
business plan, including:

·
Brand strategy

·
Pricing strategy

·
Advertising strategy

·
Sales channels

50

Assesses the business strategy and performance during the
second year. Includes the following:

  • Compares actions taken against the marketing plan
  • Discusses departures from the marketing plan,
    including justification and outcomes

·
Reviews significant events that affected the
company and/or market

50

·
Assesses the
current situation and market (uses the balanced scorecard)

·
Identifies firm’s strengths and weaknesses

·
Summarizes how firm is prepared to compete in the future.

35

Student prepares all answers and comments according to the APA
guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract was not required.

7

Paragraph Development and
Transitions

·
Student’s work has a sophisticated construction of
paragraphs and transitions. Ideas universally progress and relate to each
other. The studentis careful to use paragraph and transition construction to
guide the reader. Paragraph structure is seamless. Individually and
collectively, paragraphs are coherent and cohesive.

7

Mechanics of Writing

·
Student is clearly in control of standard, written
American English.

·
All work includes correct spelling, punctuation, and
grammar.

·
Similarity Index less than or equal to 15% *Instructor
discretion advisable

8

Language Use and Audience
Awareness

·
Student uses correct sentence construction, word choice,
etc.

·
Student uses a variety of sentence constructions, figures
of speech, and word choice in unique and creative ways that are appropriate
to the purpose, discipline, and scope.

·
Assignment is within the required word count (750-1,000).

8

TOTAL

200

Market Simulator: Final Report

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