This is a Collaborative Learning Community (CLC) assignment.
To this point, your team has spent several weeks strategizing, analyzing market conditions, and have decided to implement a particular plan. In this section you will evaluate your company performance so far and critically assess the concrete outcomes. Regardless of outcomes, your team must evaluate the performance so far.
Specifically, refer to Quarter 4 Simulation Section: Evaluate Test Market Performance and Revise Strategy, Become a Learning Organization.
Evaluate performance.
- Financial performance–profitability analysis
- Market performance–customer opinion of brand designs, prices, advertising, and sales force
- Competitor tactics–segments targeted and selection of marketing tactics
Revise marketing tactics as needed, and continue test marketing.
You are not required to submit this assignment to Turnitin.
