the second assignment is a 7-8 page paper in which you do
the following:
1. Provide a overview JC Penney and describe the challenge
you will address
2. describe the current financial standing of JC Penney and
explain how the organizational challenge is affecting the firms profitability,
sustainability, and growth.
3. Describe the company trends, constraints,
challenges and opportunities
4. Assess the competitive landscape (how company is matched
against competitors)
5. Describe your strategy for addressing the organization
challenge.
6. Describe your plan for change; describe your leadership
approach
7. Describe the actions you would make in first 90
days and how you will measure success
