Unit 8: Distribution (Place) Strategy – Discussion
Throughout this course, many discussion opportunities come up where you need to
Respond to your Discussion topic after you have completed your reading and Learning
Activity.
Topics
Retailing — Consumer Perceptions
Retailing — Consumer Perceptions
Retailing has an impact on the daily lives of each individual all over the world. Retailing
is “all the activities directly related to the sale of goods and services to the ultimate
consumer for personal, nonbusiness use” (Lamb et al., 2014, p. 231). After reading
Chapter 14, you will obtain a foundation for understanding the importance of retailing
within distribution channels, and differences in retailing strategies.
To better understand the relationship between strategic retailing factors and consumer
perceptions, you will conduct a simple observation exercise. Follow these steps to
successfully execute this Discussion:
Step 1. Download the Checklist attached below.
Step 2. Make a product decision:
Identify a product to shop for, and then identify two stores as places to look for your
product. The two stores must be different types of retailers. For example, you can shop
for a new HDTV at Best Buy® and at local electronics stores (specialty retailer). Once
you have identified what you are looking for and where you are going to look, visit each
store and record your observations of specific strategic retailing factors.
Step 3. Make observations in your checklist:
Visit two retail store locations and record your observations by taking notes on the
following topics (NOTE: You do not need to include your observations in your answer
post on the discussion board):
Step 4. Answer the following questions in the Discussion area based on your
observations noted in the Checklist:
a. Identify the retailer from which you would decide to purchase the product.
Discuss why you chose the specific retailer over the competitor.
b. Discuss the factors that helped you make the decision to purchase the
product from the retailer. What are the top three factors that are most important
to you in this purchase decision?
c. If your decision is not to purchase the item from either store, explain why not.
Identify and discuss the three most significant differences you observed in
comparing the two retail stores.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage
Directions for the Discussion
To obtain full credit for this assignment, you must answer the available question as thoroughly as
possible. Your answer should be thoughtful and composed using complete sentences. Please follow the
Discussion Board guidelines as provided in your Syllabus.
Be sure to comment on at least two of your classmates’ posts. Your comments should
be substantive and well-reasoned. Just agreeing with comments of another student
does not fulfill this requirement.
Unit 8 DQ Checklist_MT219.xlsx
Respond
