Question 1: You have just inherited a toy company that not only makes all its own toys, they sell in their
own stores as well as online. Your first task is to provide you’re direction to your management staff on
the Four Management Functions:
Planning, Organizing, Leading, Controlling
Please explain to your staff why they are important and what your expectations are to ensure the
company’s success in the future. This is how you would run the company to be successful, be specific,
give examples.
Question 2: Describe the type of culture you want to have at your company, be specific, give examples
of why you want this culture? 2B How will you communicate this culture internally and externally? Give
examples
Question 3: Your sales growth is slowing and your market share is dominant, you must expand to new
markets outside of the US. Which market/country would you choose to develop first? Why, reasoning
and logic? 3B: How will you choose to do business in this country (i.e.Will you start an affiliate business
in country?)? What obstacles must you overcome to be successful? Product, people, locations, tariffs
etc.?
Question 4. Explain your expectations of ethical behavior for your staff/employees, how should they
conduct business when representing your firm? 4B: How will your company be a good corporate citizen?
Be specific, give examples.
