Submission date:
Proposal (around 800words) on Monday, week 12th
Business Plan (around 3000words) on Monday, week 17th
Business Proposal Structure
Part 1
1. 1 Abstract
What will be included in this research plan
1.2 Background
Political, economic, culture, technology, individual
characteristic/preference
Part 2
2.1 Macro Analysis
Political, Economic, Social, Technology, Environment
2.2 Micro Analysis
Industry, competitors, B2B or B2C
Part 3
3.1 Competitor
SWOT Analysis, marketing method 4P, supplier, demander
3.2 Five Porter Model
Part 4
4.1 Strategy
The key competition, low cost or differentiation, multinational
culture that impact your business
4.2 How about the cost
You need to do right things with the right people and in right
time. You need to predict the future, deal it with your strategy
and proof it
4.3 Operational level (Budgeting)
Not necessary to write your 5 years budget plan.
Part 5
5.1 Conclusion
General judgement for your business, explain the opportunity and
challenge, how you evaluate the opportunity
Note: This Structure might help you to build your proposal but not
all points inside suitable for your desired business plan. And
mention which the points that related to your desired business
plan.
