Group BRIC Country Strategy Assignment – Part II
Learning Goals of the Team Project
The learning goal of the Team Project of the capstone AMBA 670 Strategy course is to provide
an opportunity for student teams to learn how to apply the concepts and frameworks of
strategic management to recommend the important strategic decision of a real company to
make a foreign direct investment (FDI) to acquire or form a joint venture with another company
in one of the BRIC (Brazil, Russia, India, and China) countries. In doing so, students will
become familiar with the growing importance of the BRIC countries to the twenty first century
global economy and also to the long term merger and acquisition opportunities of
multinational companies.
Additional learning goals of the Team Project include understanding of the key strategic global
and BRIC related issues facing major industries, identification and knowledge of major global
companies and emerging new companies within these industries in the BRIC countries. The
project will also allow students to draw from their learning experiences in prior AMBA courses,
especially Marketing (determining market potential), Finance (risk adjusted capital budgeting),
International Business (PEST (political, economic, socio-cultural and technological
environment) analysis, and Economics (macro-economic forecasting).
©2012 Florida International University
For a more recent commentary on the BRIC countries view the following:
Goldman Sachs | BRICs Videos and Stories
Examine each of the BRIC countries to determine their projected economic growth,
country business environment and country risk. We have gathered assessments of the
Country Risk and Business Environment (Opportunity) from various sources. You will
be provided a large amount of country and industry data to get you started, however,
additional library research is encouraged.
BRIC COUNTRIES
BRAZIL
CHINA
Economist Intelligence Economist Intelligence
Unit,Brazil Economy,
Unit,China Economy,
Politics and GDP
Politics and GDP
Growth Summary
Growth Summary
RUSSIA
INDIA
Economist Intelligence Economist Intelligence
Unit,Russia Economy,
Unit,India Economy,
Politics and GDP Growth
Politics and GDP
Summary
Growth Summary
Read the rationale behind these ratings and dig deeper by reading other EIU news
stories about the political, economic, financial, business and regulatory
environments in each country.
In developing your rationale, be sure to address the following strategic dimensions. (Note:
These are not meant to be separate questions to be answered, like you would on an exam, but
rather, things you will be discussing in the rationalization of your country selection
recommendation.)
•
•
How would you tradeoff the degree of country risk versus the business
environment ratings, taking into consideration the market size as expressed
by the market size data variable you chose in Week 2 in 2017?
How would you tradeoff the degree of country risk versus the business
environment ratings, taking into consideration the market growth as
expressed by the market size data variable you chose in Week 2 from 2013 to
2017•
As a result of answering the above two questions, how would you prioritize
the BRIC
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countries in terms of developing a global business strategy?
The final project paper should be written as a comprehensive paper in the form of a
recommendation to the selected client company, for making an international acquisition or
joint venture into one of the BRIC countries. The paper should have the following logical
structure
The first sentence of your Executive Summary should read as follows:
“Team _____________ recommends that _______________, a major multinational company in
the ______________industry, enter the BRIC markets, initially targeting ___________ as the
first country, through an acquisition or joint venture with one of the key local companies in the
___________industry.
Final Team Project Suggested Outline
International Acquisition or Joint Venture Proposal
I. Background Information and Analysis (From Week 2)
A.
The global structure and environment of the selected industry.
B.
The home country structure and environment of the selected industry.
C.
The importance of the BRIC countries to the selected industry.
II. Determination of the target BRIC country for the proposed acquisition.
A.
Comparative risk, opportunity and overall business climate of the BRIC countries.
B.
Comparative industry market potential and structure of the BRIC countries.
Selection, with rationale of the target BRIC country. with these countries and their
C.
potential role in corporate global business strategy.
•
©2012 Florida International University
