[As in Week 7 if your organization does not have any Distribution function then you are free to choose any other organization that you are familiar with for this week’s PA assignment]

  • Describe the organization’s channel design.
  • Does the company utilize Integrated Logistics Systems?
  • How would the following Channel Margins learning tool from the Harvard Business School be useful for your organization?

* here is the link to the tool

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multimedia/flashtools/channelmargins/index.html