During the last few weeks you have set up a project team to represent a company, identified a product or a service to market, and created a strategy to market your product or services. As your team has tested your marketing strategy in selected markets, you made adjustments to improve it. You are now prepared to develop a marketing plan. To this effect, each one of your team members will contribute their ideas based on the assessment of all prior topics.
In addition, refer to Quarter 5 Simulation Section: Seek External Funding – Prepare Marketing Plan, for the context and purpose of the plan.
Evaluate performance — financial, marketing, and competitive.
Develop two-year marketing plan.
- Goals–marketing and financial
- Marketing strategy
- Financial strategy
Invest in R&D for new technology.
Begin roll out of marketing plan.
You are not required to submit this assignment to Turnitin.
