This is a Collaborative Learning Community (CLC) assignment.
This assignment marks the beginning of the operational phase of your company marketing strategy. Prior to this point you planned, prepared, and set up the framework to implement a strategy your team has identified as optimal as a result of thorough analysis of the marketing conditions. Before you can actually implement your marketing plan you must consider all the financial factors that will influence your product success. Carefully consider how your pricing model compares with similar products.
Specifically, refer to Quarter 3 Simulation Section: Go to Market to Test Strategy and Market Assumptions.
Marketing strategy—evaluate tactical options and choose marketing mix
- Pricing and price promotions
- Sales force management—number employed, training, and incentives
- Advertising—ad copy design, media placement, and ad frequency
Market research—budget collection of information
You are not required to submit this assignment to Turnitin.
