Stage Two (20%)
The second stage of this project is the analysis in the form of a PowerPoint Presentation. In this presentation, students will determine the marketing strategy and human resource approach of the small business.
Required Elements to include in the Analysis Paper (Stage Two):
· Determine the marketing strategy of the small business;
· Discuss the human resource approach of the small business;
· The student must research the industry information and discuss how the small business compares with the industry in which they operate;
· The student may find it valuable to visit the location and/or interview the business owner.
Required Formatting of PowerPoint Presentation:
· A total of 15 to 20 slides will be presented that includes a title slide and a slide for references;
· The note section of PowerPoint is to be used to provide detailed information of each slide;
· The student must include at least four scholarly references (two of which may not come from the course materials). Direct quotes are not to be used;
· Graphics are acceptable if they relate to the organization; clip art is not allowed;
