apu mktg600 all week discussions latest 2015 november

To get started in this class we have a two-fold discussion.

Part 1:

First please provide us with a 300 word introduction so we can get to know each other
Part 2:

Does marketing reflect the needs and wants of consumers or does marketing shape consumer needs and wants? Please answer this in 300 words or more.

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.
Guidelines:

• Post the main response to the forum by Day 4 (Thursday).
• Reply to at least two of their classmates by Day 7 (Sunday).
• Main responses should be no less than 300 words.
• Main responses are original in content and demonstrate a thorough analysis of the topic.
• Replies to classmates should be no less than 200 words.
• Main response should contain at least one external reference
• Responses to classmates are significant to advance the forum.

week 2

Respond to the following question:

Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not?

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.

Guidelines:

• Post the main response to the forum by Day 4 (Thursday).
• Reply to at least two of their classmates by Day 7 (Sunday).
• Main responses should be no less than 300 words.
• Main responses are original in content and demonstrate a thorough analysis of the topic.
• Replies to classmates should be no less than 200 words.
• Main response should contain at least one external reference
• Responses to classmates are significant to advance the forum.

Respond to the following question:

Are brand extensions an important brand-growth strategy or can they endanger brands?

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.

week 4

Respond to the following question:

Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.