Assume you are the CEO of anU.S.-based e-commerce company

Assume you are the
CEO of anU.S.-based
e-commerce company that wants to
expand internationally by exporting a product or service to one of the BRIC
countries: Brazil, Russia, India, and China. First, you should choose and
describe the product or service you want to export. Second, you should
evaluate the business environment in the chosen country and explain why you
chose this country. Third, you should evaluate the market potential for your
product/service in the chosen country. Be sure to specify the indicators
(country indicators and market potential indicators) that you use to evaluate
the market potential for your product/service in the chosen country. Fourth,
you should develop a marketing plan to export your product/service to the
chosen country. Be sure to specify the positioning strategy and target
market, the pricing strategy, the distribution strategy, and the promotional
strategy. Finally, you should develop a 2-slide executive summary (including
detailed notes) that summarizes the key points of your international
marketing plan.

1. BACKGROUND
• – Characteristics of the
  fictional company
• – Briefly describe the
  product you want to export.
2. BUSINESS ENVIRONMENT
• – Physical environment
• – Political environment
• – Socio-cultural
  environment
• – Economic environment
• – Trade blocks and
  regulatory environment
3. MARKET POTENTIAL
• – Competitors
• – Barriers to entry
• – Indicators of market
  potential (expected sales, expected market share)
4. MARKETING PLAN
• – Positioning strategy and target
  market
• – Pricing strategy
• – Distribution strategy
• – Promotional strategy
5. EXECUTIVE SUMMARY

– 2-slide executive
summary (including detailed notes) that summarizes the key points of your
international marketing plan.

BRIC PROJECT:
GRADINGRUBRICS

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