1) At what point in the PLC are the following product categories?
Railroads, Gasoline, Commercial aircraft, Desktop computers Genetic engineering
category/product life cycle stage
2)Review the generalized Product Life Cycle as shown in Exhibit 8-1. How well does the PLC model work for rapidly changing technologies? Markets? Why?
3)What is the maximum price that can be charged for your product when you have direct competitors but your product is differentiated, that is, it provides more benefits than competitors provide?
4) What roles do brands play for a company’s offering?
5) What are requirements for Ingredient Brandings, and what are current examples?
