Part A – Written or Oral Questions
1. Based on the Maslow’s hierarchy of needs, explain which of the 5 needs
your product is addressing and how? (5 marks)
2. What are the different methods which you will use to appeal to your
target audience to buy your product over that of your competitors?
Based on the research of media habits of the Chinese target segment,
what will be your media preferences and why? (10 marks)
3. What are the legal and ethical requirements which you will have to
comply with, in order to sell baby food and infant formula in China.
(Refer to the section – “Legal, ethical, budgetary and cultural
considerations” of your workbook for additional ideas) (10 marks)
4. What is your intended positioning strategy for your company’s product?
(10 marks)
Part B – Descriptive answer type assessment
5. List the 5 important aspects of culture of an international market, which
may have an impact on the sales of the product of your company.
6. List the 4 important things which you need to complete in order to
successfully undertake business in China. (5 marks)
7. What is the meaning of the word Guanxi and what is its importance in
doing business in China? (4 marks)
8. What is segmentation? What are the different ways in which you can
segment your target market? Write brief answers for each type. (6 marks)
9. Why is it important to design the features of your product as per the
international market in which you intend to sell? (10 marks)
10. What do you understand by the meaning of the word “Positioning”?
How have the following companies positioned themselves in Australia? (5
marks)
a. Define positioning
b. Vegemite
c. Toyota Cars
d. Holden Cars
e. Dove
11. Explain in the Maslow’s triangle of Hierarchy of needs.Give examples of
each type of needs. (7 marks)
12. Give ten examples of “characteristics of a product or service” (5 marks)
13. What is the key difference between a supermarket & a hypermarket? (3
marks)
