BUS 395 Market Entry Strategy Project

Market Entry Strategy Project

Name

Allied
American University

Author
Note

This
paper was prepared forBUS 395:

Directions: Using a minimum of TWO resources (Wikipedia.com is NOT
AN OPTION), write a 1 to 2 page paper in APA format discuss the following. Please use proper APA citation
when using any source including the textbook.
Please visit the Academic Resource Center (ARC) for concise APA
guidelines.

Market Entry Strategy Project

Select a country
that interests you. Identify if it is a
relatively mature market or an emerging market.
Develop a Market Intelligence Report for the country by answering the following
questions:

1. What is the GDP of the country?
   What is its per capita income?
2. What are the primary exports and
   imports?
3. Who are the country’s primary
   trading partners?
4. What countries are the primary
   suppliers of foreign direct investment to the country?
5. What type of legal system does the
   country have?
6. What types of political risk do
   they face?
7. What is the primary language and
   religion?
8. Using Hofstede’s framework,
   describe the culture of the country.

Reference
website:

http://www.oxfordbusinessgroup.com/publication.asp?country=53

Your paper will
be graded on your answers, the way your support your answers, the use of
outside resources, and how you comply with the APA format and style.