BUSINESS POLICY AND STRATEGY
CASE BASED COMPONENT PAPER #2
ENVIRONMENTAL SCANNING
THE INTERNAL SCAN(INTERNAL AUDIT)
Using Apple INC., you will perform the Environment Scanning process of the Strategic Management Model. Environmental scanning is comprised of two parts: the External Scan and the Internal Scan. The Internal Scan is important because this is where we identify the strengths and weaknesses of the firm.The following are guidelines to complete the Internal Scan.
As you know the internal environment consists of the:
1. The Organizational Structure – Corporate Governance: Ownership Concentration, Board of Directors, and Executive Compensation.
Based on the information in the case attached, you are to discuss and evaluate the three internal governance mechanisms: Ownership Concentration, Board of Directors and Executive Compensation. In your analysis, please include a discussion highlighting at least TWO Key members of Top management and TWO key members on the Board of Directors: Explain how/why each of these individuals add value/provides a competitive advantage for Apple INC. If possible, provide an example of the firm’s (high level) organization chart/structure. (i.e. major divisions and senior level managers).
2. Organizational Culture: The complex set of beliefs, ideologies, symbols and core values that are shared throughout the firm and that influence how the firm conducts business. Corporate culture is shared by a corporation’s members and is transmitted from one generation of Employees to another.
Based on the information in the case discuss the concept of corporate culture and briefly explain its importance. Using information provided in the case (or on the company’s website or annual report), describe the driving themes behind what the company does and what it stands for. An example would be Apple, whose driving theme is innovation.
3. The Organization’s Resources – Resources, Capabilities and Core Competencies
Resources, capabilities and core competencies are the foundation of competitive advantage: (1) Briefly discuss the components of an Internal Analysis (2) Include a discussion of Value Chain Analysis in this section. (3) In your opinion, which Value chain activity provides the most value to Apple INC. + please explain why. (4) Does Apple INC. engage in any outsourcing activities? If yes, Please provide a brief example.
Note: This information can be presented in a format consisting of headings, bullet points and where appropriate, transition and introductory sentences. It should be long enough to be complete, thorough and comprehensive. Also please write paper in your own words and include reference in the body in the paper also in APA format.
