Project outline: Choose a company from the case studies provided in the book or one that you are
interested in and would like to research. I wanted to research on YouTube company if it not too hard
for you. Using the company’s website content, news, financial reports, media coverage, and analysis of
their performance, prepare a PowerPoint presentation to be presented on the last day of the quarter.
Please follow the Final Project guidelines and provide a 2-page initial outline of your final project. This
work will be done in Words document.
Project assignment and this will be done in 20-23 power point slides: Business Policy & Strategy Final
Project Guidelines
Choose a company, from the case studies in your textbook that you are interested in (that is not a
subject of the assigned case studies in your syllabus), excited about or, better yet, you would like to work
for and:
a. Analyze, in depth, the case study in the book
b. Research their financial performance, governance, operations, markets, customers, partners,
strategies, competitive advantage, etc., on their website
c. Read at least 5 industry/business/marketing credible resources that do provide an analysis on the
company’s strategies, success factors, failures, performance, etc.
d. Prepare a Power Point presentation (at least 22-25 slides) that will cover the following topics. Please
list all your resources on the last slide:
Current Situation a. Overview of the company b. Current performance c. Strategic posture 1. Mission 2.
Objectives 3. Strategies 4. Policies
Strategic Managers a. Board of Directors b. Top Management
External Environment a. Natural Environment b. Societal Environment 1. Economic 2. Technological 3.
Political-legal 4. Sociocultural c. Task Environment
Internal Environment a. Corporate Structure b. Corporate Culture c. Corporate Resources 1. Marketing 2.
Finance 3. R&D
4. Operations 5. Human Resources 6. Information Systems
Analysis of Strategic Factors of the company a. SWOT analysis – Internal and external: 1. Strengths 2.
Weaknesses 3. Opportunities 4. Threats b. What is the company’s unique talent/competencies?
Strategic Alternatives & Recommended Strategy 1. Strategic alternatives 1. Growth through
Diversification Acquisitions Mergers 2. Strategies to create a competitive advantage and/or additional
customer value to company product/service/technology Innovation Marketing Outsourcing Hiring
competitive talent
Evaluation, Benchmarking & Control a. What are the Key Performance Measures?
1. Market leadership 2. Company Performance 3. Stock Performance 4. ROI 5. Market Share
b. What company, in your opinion, does the organization use for benchmarking?
c. What is the control system used to support specific strategies?
1. Management audits – to evaluate activities such as corporate social responsibility, key performance
indicators, etc.
2. Cost centers
3. Information system, CRM, etc.
Recommended Strategy
Provide pros and cons of possible strategies for the company to sustain growth and market leadership.
Questions that will help you focus your research on relevant topics: 1. What is the company’s business
level strategy in the industry? Market leaders? Followers? 2. What are the opportunities and threats
facing the company? 3. What are the strategic factors? 4. What are the core competencies of the
company? 5. How can the company grow market share? Mindshare? Heart share? 6. How do you
characterize the company leadership? Culture? 7. What are some of the policies that the company is
using to enhance efficiency? 8. Should the company be concerned with new market entrants? Why? 9.
What are the company’s key success factors? 10. What should the company do to create differentiators?
11. How is the company managing rapid growth? 12. What is the company’s culture? 13. How is the
company’s stock performing – 2014? 14. How does the company use Customization to create a
competitive edge? 15. Does it have a global outlook? 16. What are the company’s challenges? 17. What
are the performance measurement tools and standards that the company uses to evaluate
performance? 18. Is there anything that you would do better to help increase the brand name and the
equity value of the company
IMPORTANT NOTES
A. Please watch the due dates for the Project outline, summary, etc. – your written work should be
double spaced, should have a cover page showing the name of the course, the project name, the date,
the name of the group members (should you choose to do the project with a partner) the name of the
instructor, with a reference list of the citations of your sources at the end of your essay. PLEASE
PROOFREAD YOUR WORK BEFORE SUBMISSION.
B. Proofread your work before presenting/handing in.
C. The final presentation will be consisted of around 20-23 Power Point slides showing 3 levels of data.
The slides should be well organized, intelligently written, covering all the above topics and analyzed in a
way that shows your thorough understanding of the concepts discussed throughout the quarter.
