Question 1 (25 marks)
a)
‘Consistency is the key for the successful implementation of different
types of strategy.’ Evaluate this statement with reference to the two
generic business-level strategies — cost leadership and differentiation. (15 marks)
b)
Explain how a ‘mixed’ strategy can remain sustainable and avoid
being ‘stuck-in- the-middle’? Illustrate your answer with a real-life example. (10 marks)
Question 2 (25 marks)
a)
How can companies benefit from
i related diversification, and
ii unrelated diversification?
What are some of the key concepts that can explain such success?
