unit 1
Part 2.Think
of a company that you believe has a good business strategy. Briefly
explain what you think the strategy of the company is, and why you
believe it is successful.
unit 2
Select
one of the “Big 3” automobile companies in the US, or another large US
manufacturing firm that interests you. Identify one or more Strengths,
Weaknesses, Opportunities and Threats for that firm. Read and comment
upon the choices of others in the class.
unit 3
Chrysler
chose merger as a strategy in 1998 when it merged with Daimler, a
German automobile manufacturer. This merger was not successful. Why, in
your view, did this merger fail?
unit 4
Provide
an example of a well-worded objective, and a poorly worded objective.
Why is one better than the other? Explain your rationale. For a second
comment, revise either your poorly worded objective or the poorly worded
objective posted by someone else. Explain why your revision is now a
properly worded objective
unit 5
What
role, if any, does the Internet play in market segmentation strategy?
Provide at least one specific example and briefly discuss.
week 6
How often should an organization’s vision/mission be changed in light of strategy evaluation activities? Explain you rationale.
unit 7
If
you owned a small business with at least 10 employees, would you
develop a code of business conduct? If yes, what elements would you
include? If no, how would you ensure that your employees were following
ethical business standards?
unit 8
Part I:
What is your opinion of this course? Did it meet your expectations?
What suggestions can you offer for improvement of this course for future
students?
Part II: Why are some industries apparently more global than others? Identify one and support with your rationale.
case study
Unit I Case Study
Read
the Cohesion Case on pages 27-37 in the course textbook. Create a five-
to seven-page PowerPoint presentation in which you a) briefly describe
your view of McDonald’s strategic position, and b) answer Step 4 of the
Assurance of Learning exercise on page 37.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit II Case Study
Complete
the Assurance of Learning Exercise 3D on page 87 of the course
textbook. In addition to completing Steps 1-3, summarize your findings
in a two page APA formatted paper and discuss your views of McDonald’s
strategic prospects based upon your analysis of the external assessment
and consideration of the opportunities to grow, as well as threats from
competitors and the macro environment.
Please complete Step
2 as follows, go to the CSU Online Library and make a copy of an
industry survey for the restaurant industry from the Business Source
Complete or ABI/Inform Complete database. The document you select should
contain excellent information for developing a list of external
opportunities and threats facing MCD.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit III Case Study
Complete
the Assurance of Learning Exercises 6A and 6B on page 205 of the
textbook. Use the completed SWOT and SPACE matrices to draw conclusions
regarding both the long term and short term strategies you would
recommend in light of your findings. Summarize in a two-page APA
formatted paper.
NOTE: It is not necessary to consult other students to complete these exercises in the textbook.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit IV Case Study
Complete
the four elements of the McDonald’s organization chart exercise in the
Assurance of Learning Exercise 7A on page 248 of the textbook. Once the
organizational chart recommendation is completed, create at least one
high-level objective for each functional group in the organizational
chart. State your rationale for each and briefly state how each would be
measured. Compile your work into a minimum two-page APA formatted
paper.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit V Case Study
Read
the Assurance of Learning Exercise 8A and 8B on page 282 of the
textbook. Prepare a product positioning map, and perform the EPS/EBIT
calculations given in 8B. Discuss, in a two-page APA formatted paper,
how the product positioning is aligned with McDonald’s corporate
strategy. Identify potential gaps in the product line or weaknesses in
positioning. Describe the relevance of the EPS/EBIT chart and why it is
significant with respect to strategy implementation.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VI Case Study
Follow
the instructions for the Assurance of Learning Exercise 9A on page 306
of the textbook. Create a minimum two-page APA formatted paper
evaluating McDonald’s strategy. Choose at least one of McDonald’s
competitors and discuss its position relative to McDonald’s. Comment on
McDonald’s prospects of success against this competitor.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VII Case Study
Complete
the Assurance of Learning Exercise 10A on page 326 of the textbook. You
will be asked to analyze and to compare and contrast the code of ethics
of both Starbuck’s and McDonald’s. Summarize your analysis and findings
in a two-page APA formatted paper.
The links shown in the
textbook are no longer active; however, these documents can still be
located by using your favorite search engine to search for “Standards of
Business Conduct for Starbucks” and “Standards of Business Conduct for
McDonald’s.”
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
assesments
unit 1
Question 1
1. Discuss five of the ten major
benefits of strategic management, as stated by Greenley. Which of these
benefits do you see being beneficial in your future place of employment?
Explain why.
Your response should be at least 200 words in
length. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations.
Question 2
1.
King and Cleland recommend that organizations carefully develop a
written mission statement for six reasons. List and describe five of
these reasons.?
Your response should be at least 200 words in
length. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations.
unit 2
Discuss
five of the ten major benefits of strategic management, as stated by Greenley.
Which of these benefits do you see being beneficial in your future place of
employment? Explain why.
q 2
|
King |
unit 3 assesment
Question 1
List and discuss some guidelines for when forward integration would be a particularly good strategy to pursue.
Your
response should be at least 200 words in length. All sources used,
including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
Path: pWords:0
50 points Save Answer
Question 2
Discuss four common problems that cause joint ventures to fail.
Your
response should be at least 200 words in length. All sources used,
including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
unit 4
Question 1
1. Describe at least five issues that may require a management policy as a component of its strategic management process.
Your
response should be at least 200 words in length. All sources used,
including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
Question 2
1. What are the advantages and disadvantages of a divisional organizational structure?
Your
response should be at least 200 words in length. All sources used,
including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
unit 5
Question 1
Explain the important issues involved in deciding whether to
go public, i.e., a private firm considering becoming a public firm. Include
cost estimates, advantages and disadvantages.
Your response should be at least 200 words in length. All
sources used, including the textbook, must be referenced; paraphrased and
quoted material must have accompanying citations.
Answer
25 points
Question 2
What are the marketing-mix component variables? Give some
examples of each.
Your response should be at least 200 words in length. All
sources used, including the textbook, must be referenced; paraphrased and
quoted material must have accompanying citations.
Answer
Question 3
Identify and describe three approaches for determining a
business’s worth.
Your response should be at least 200 words in length. All
sources used, including the textbook, must be referenced; paraphrased and
quoted material must have accompanying citations
Answer
Path: pWords:0
25 points
Question 4
Although there are many marketing variables that impact the
success or failure of strategy-implementation efforts, two variables are
central to the process. What are these variables? Discuss why they are so
important.
Your response should be at least 200 words in length. All
sources used, including the textbook, must be referenced; paraphrased and
quoted material must have accompanying citations.
Answer
unit 6
Question 1
1. What are the most commonly used quantitative criteria to evaluate strategies? Give several examples of these criteria.
Your
response should be at least 200 words in length. All sources used,
including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
Question 2
1. Discuss the different perspectives and concerns of the balanced scorecard.
Your
response should be at least 200 words in length. All sources used,
including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
unit 7
Question 1
1. Describe what is meant by a code of business ethics and briefly explain its role in an organization.
Your
response should be at least 200 words in length. All sources used,
including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
Question 2
1.
Discuss how Japan is dealing with problems associated with an aging and
shrinking workforce. Would any of the Japanese techniques work outside
of Japan?
Your response should be at least 200 words in length.
All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations.
