Submit a 2–3 page (double-spaced) paper describing how you would use a focus group to establish the correct design of an event (you may use any event of your choice). Focus on the five senses in this analysis. How would you use this focus group? What types of questions would you ask? How would you conduct the focus group? These are just some questions to answer in your submission. Clickhere for more details about this assignment.
Week 2 Assignment
Submit a 600-word paper describing how you would use a focus group to establish the correct design of an event (you can use any event of your choice). Focus on the five-senses in this analysis. How would you use this focus group? What types of questions would you ask? How would you conduct the focus group? These are just some questions to answer in your submission.
Category
Points
Weighting
Description
Understanding
20
44%
Demonstrate a strong grasp of the process in the use of focus groups using the five senses to determine the design of an event. A quality paper will have a significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged.
Analysis
20
44%
Apply original thought in preparing your paper. Apply concepts from the course material in preparing your paper. Make sure you cover all aspects of utilizing a focus group in determining an event design.
Execution
5
11%
Prepare a paper that is organized, concise, coherent, and can be easily read and understood.
Total
45
100%
A quality events design analysis will meet or exceed all the above requirements.
Best Practices
Introduction –Use a header on your paper. This will indicate you are introducing your paper. The purpose of an introduction or opening:
Introduce the subject and why the subject is important.
Preview the main ideas and the order in which they will be covered.
Establish a tone of the document.
Include in the introduction a reason for the audience to read the paper. Also, include an overview of what you are going to cover in your paper and the importance of the material. (This should include or introduce the questions you are asked to answer on each assignment.)
· Body of Your Report – Use a header titled with the name of your project. Example: “The Development of Hotel X – A World Class Resort”. Then proceed to break out the main ideas. State the main ideas, state major points in each idea, provide evidence. Break out each main idea you will use in the body of your paper. Show some type of division like separate sections that are labeled; separate group of paragraphs; or headers. You would include the information you found during your research and investigation.
Summary and Conclusion – Summarizing is similar to paraphrasing but presents the gist of the material in fewer words than the original. An effective summary identifies the main ideas and major support points from the body of your report. Minor details are left out. Summarize the benefits of the ideas and how they affect the tourism industry.
Work Cited – Use the citation format as specified in the Syllabus. APA format required.
week 5
you decide
YOU DECIDE
Scenario, Your Role, Key Players
You Decide
ScenarioYour RoleKey PlayersAssignment
Scenario
You are standing by the loading dock with sweat dripping down your brow. As dozens of trucks and other vehicles line up for what seems like miles in the distance. As the sun continued to beat down on the loading dock, the union representatives begin to exchange words with you about who has had the jurisdiction of work. Finally, you glanced at your watch and realized that the loads-in for the event was running two hours behind schedule, thus incurring thousands of dollars in overtime charges. And this was only the beginning of trials for the trade show. Once the doors to the exhibition opened, hundreds of buyers streamed in and promptly clogged the aisles on one side of the exhibit floor. For nearly four hours, buyers virtually ignored exhibitors on the other side of the exhibit floor. A few minutes after the exhibition began. Several exhibitors complained to you that the other exhibitors were playing loud music and stepping into the aisles to bring people into their booths.00:00
Your Role
You are the Event Leader for a tradeshow and exhibition.
Key Players
John ReedLegal Counsel for the Exhibition Center Fred MeyersUnion Representative of the Exhibit Hall Sam SmithExhibition Manager
Assignment
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.
If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario.
You can return and review this scenario again at any time.
YOU DECIDE
Activity
You decide:
What should be included in the exhibitor’s policies, procedures, and practices, and regulations?
How do you design the exhibit floor to avoid crowding, gridlock, and other crowd control issues?
What do you do if an exhibitor violates regulations?
How do you communicate effectively with union workers?
What are some creative solutions to ensure that buyers visit underutilized areas of the exhibit area?
Note to the student: You are being graded on your demonstration of reasoning, critical thinking, and analytical abilities in applying what you are learning about market research. If you use your text or outside sources of information, please provide in-text citations and references using APA or MLA formatting.
week 6
week 7
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