You Decide
ScenarioYour RoleKey PlayersAssignment
Scenario
In this scenario, you are the Vice President for Johnson Angel Investments, LLC and assistant to an angel investor, Joe Johnson, CEO Johnson Angel Investments, LLC. Joe Johnson made his fortune in the Internet space. He was an executive for a company that went public and he cashed in his options and is now worth over $100 million.
Your Role
You are the Vice President for Johnson Angel Investments, LLC. You have been hired by Mr. Johnson to help select investments and determine viability of business ideas.
Key Players
Ms. Samantha SmithCFO Johnson Angel Investments, LLC.
Mr. Joe JohnsonCEO Johnson Angel Investments, LLC.
Assignment
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision. If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario. You can return and review this scenario again at any time.
Assignment or Assignment
Assignment
Create investment criteria for Mr. Johnson that will outline what his company will be willing to evaluate for investing. The criteria will be created by you, which will be posted on the website to be seen by entrepreneurs.
Here are some examples of criteria, but not limited to the following.
- Development Stage: What stage does your investor prefer (concept, idea, break-even)?
- Geographic Location: Location the investor prefers.
- Industry: The industry your investor prefers.
- Revenue: Outline the level of profit you want the company to show.
- Return on Investor (ROI) Desired: The amount of ROI you desire.
- Technology Focus: The focus of the entrepreneurs’ technology (i.e., biomedical, Internet, etc.).
- Management: Level of experience you desire from the management team.
- Sustainable Competitive Advantage: A demonstration of the competitive advantage.
- Exit Strategy: The exit strategy your investor prefers.
- Size of Market: The size of the marketplace that you prefer.
- Size of Investment: The range of the investment your investor is willing to disperse.
- Proof of Concept: A list of sales and a prototype required.
Your proposal should be 2-3 pages in length with a detailed list of your criteria and explanations for the criteria.
Grading Rubric
| Category | Points | Description |
|---|---|---|
| Understanding | 50 | Demonstrate a strong grasp of the problem. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owner and CFO. Show creativity with the assignment and outline interesting ways to create the proposal. |
| Analysis | 25 | Develop a detailed outline of your criteria. Provide details on angel investor requirements. A simple list of the criteria will not work. A demonstration of research outside of the course work will be evaluated; did you find criteria that is not explained in the details? |
| Execution | 25 | Write your answer clearly and succinctly using strong organization and proper grammar, punctuation, and spelling. Follow APA formatting standards. |
| Total | 100 | A quality paper will meet or exceed all of the above requirements. |
Note
Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read thesestep-by-step instructions.
(See the Syllabus section “Due Dates for Assignments & Exams” for due dates.)
Your Assignment
You are an entrepreneur that wants to be funded by Rollins Incubator, Inc. You have an outstanding idea that needs funding and you feel that bringing your idea to an incubator would increase your chances of success.
You have contacted Janet Rodgers, the Vice President of Business Development of Rollins Incubator, Inc., and she told you that you will have 5 minutes with the Michael Rollins, the CEO of Rollins Incubator, Inc.
Key Players
You Decide
ScenarioYour RoleKey PlayersAssignment
Scenario
As outlined in the lecture this week, an incubator is a large firm that nurtures many companies and invests in business ideas. Incubators provide support in many ways and you would like to submit your idea to Rollins Incubator, Inc. in order to benefit from their management and financial support.
Your Role
You are an entrepreneur that wants to be funded by Rollins Incubator, Inc. You have an outstanding idea that needs funding and you feel that bringing your idea to an incubator would increase your chances of success. You have contacted the Janet Rodgers, Vice President of Business Development of Rollins Incubator, Inc., and she told you that you will have 5 minutes with the Michael Rollins, the CEO of Rollins Incubator, Inc.
Key Players
Janet RodgersVP Business Development Rollins Incubator, Inc.
Michael RollinsCEO Rollins Incubator, Inc.
Assignment
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision. If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario. You can return and review this scenario again at any time.
Activity or Assignment
Assignment
Develop a 12-slide PowerPoint presentation to pitch your idea to Mr. Rollins. Your slideshow must be succinct, compelling, and should include the following elements.
- Slide 1: State your company name and motto, with a tagline and a date.
- Slide 2: Review business proposition, what will your business create?
- Slide 4: Share your objective, how much money do you need, and why you are here?
- Slide 3: Review technology platforms you intend to use.
- Slide 5: Provide current market review; detail the market; how big is the market?
- Slide 6: Provide forecast for current market.
- Slide 7: Market competition, who do you sell the product to and how big is that market?
- Slide 8: Review business model drivers, what makes you unique from the competition?
- Slide 9: Review potential risks.
- Slide 10: Review the management team with whom you will partner, including yourself.
- Slide 11: Financials; basic revenues and costs, and profits in a 3 to 5 year term.
- Slide 12: Amount of money needed to fund your idea, with a basic breakdown of where the money will go.
Be sure to use the Notes section of the PowerPoint to highlight your presentation information. Keep these notes succinct as well.
Grading Rubric
| Category | Points | Description |
|---|---|---|
| Criteria/Creativity | 50 | Demonstrate a strong substantiation of your idea. Demonstrate understanding of how the course concepts apply to the idea. Be sure to include the basic concepts and criteria required by the CEO. Your idea must be compelling and creative. |
| Understanding | 25 | Develop high-level concepts and outline for your idea. Be sure to include all the elements required when presenting a business plan. The elements and slides that are required have been presented to you in the You Decide audio section, be sure to listen carefully, so you will be able to create your slides effectively. Ensure that you utilize the Notes section to outline any specifics you would talk about in your presentation. |
| Execution | 25 | Make sure your slideshow is clear and succinct using strong organization and proper grammar. Use citations correctly. There will be an automatic 10-point deduction for any presentation over 12 slides. |
| Total | 50 | A quality slideshow will meet or exceed all of the above requirements. |
Note
Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read thesestep-by-step instructions.
(See the Syllabus section “Due Dates for Assignments & Exams” for du
