Instructions

Each of you are to critically
analyze Apple Computers
. In particular, each student
updates the attached starter information
by additional research to
include Apple’s newer product lines, its competitors, and recent
events, and decides the lessons that have been learned for
enterprise information systems managers, in a succinct report that includes a
results-filled executive summary.

Additionally, you should research and document Apples use of any
of the following in its business activities: “business intelligence”,
“enterprise resource planning (ERP)”, “customer relationship
management (CRM)”, “data mining”, and “intelligent
systems”, and assess the results in the report.

At least 5 pages.