FCC has a dedicated financial services team that serves in all major

Points: 160

Journal 4: Marketing Plan Part E: Distribution Plan and Promotions Strategy

Criteria

Exemplary

100%

Fair

70%

Unacceptable

0%

1a. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will use stores located in different regions.

Weight: 5%

Thoroughly determined the distribution strategy relative to your target market, location, and selection of distribution channels. Thoroughly indicated whether or not you will use stores located in different regions.

Partially determined the distribution strategy relative to your target market, location, and selection of distribution channels. Partially indicated whether or not you will use stores located in different regions.

Did not submit or incompletely determined the distribution strategy relative to your target market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will use stores located in different regions.

1b. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will sell online.
Weight: 5%

Thoroughly determined the distribution strategy relative to your target market, location, and selection of distribution channels. Thoroughly indicated whether or not you will sell online.

Partially determined the distribution strategy relative to your target market, location, and selection of distribution channels. Partially indicated whether or not you will sell online.

Did not submit or incompletely determined the distribution strategy relative to your target market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will sell online.

1c. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will hire a sales team to sell directly to suppliers and door to door.

Weight: 5%

Thoroughly determined the distribution strategy relative to your target market, location, and selection of distribution channels. Thoroughly indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.

Partially determined the distribution strategy relative to your target market, location, and selection of distribution channels. Partially indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.

Did not submit or incompletely determined the distribution strategy relative to your target market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.

2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

Weight: 20%

Thoroughly recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.

Partially recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.

Did not submit or incompletely recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.

3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.

Weight: 30%

Thoroughly outlined your main marketing goals for promotions, offers, and giveaways. Thoroughly discussed the key types of marketing materials that you intend to develop and share.

Partially outlined your main marketing goals for promotions, offers, and giveaways. Partially discussed the key types of marketing materials that you intend to develop and share.

Did not submit or incompletely outlined your main marketing goals for promotions, offers, and giveaways. Did not submit or incompletely discussed the key types of marketing materials that you intend to develop and share.

4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.

Weight: 25%

Thoroughly proposed three (3) action steps that you can use to move your plan forward. Thoroughly considered how, when, and who will be involved in the execution of this plan.

Partially proposed three (3) action steps that you can use to move your plan forward. Partially considered how, when, and who will be involved in the execution of this plan.

Did not submit or incompletely proposed three (3) action steps that you can use to move your plan forward. Did not submit or incompletely considered how, when, and who will be involved in the execution of this plan.

5. 2 references

Weight: 5%

Exceeds number of required references; all references high-quality choices.

Meets the required number of references; some or all references poor quality choices.

No references provided.

6. Writing Mechanics, Grammar, and Formatting

Weight: 5%

Error-free or almost error-free grammar, spelling, punctuation, or formatting.

Partially free of errors in grammar, spelling, punctuation, or formatting.

Serious and persistent errors in grammar, spelling, punctuation, or formatting