Grand Canyon MKT245 Week 1 Discussion
DQ 1 & DQ 2 Latest 2015 October
DQ 1
Identify and describe 3 or more distinct market segments within a
specific industry, such as aerospace or automobile manufacturing. What
differences are apparent? Why would this matter to a marketer?
DQ 2
Identify and describe a potential ethical dilemma that a marketer
might face when segmenting a market. How might this concern be appropriately
addressed given the need to satisfy often conflicting stakeholders?
Grand Canyon MKT245 Week 2 Discussion
DQ 1 & DQ 2 Latest 2015 October
DQ 1
What are the 5 stages of the consumer buying decision process? How
can you use this information to your advantage as a marketer?
DQ 2
Review the motives of human behavior. Which 3 affect you most and
why? How do marketers use this information?
Grand Canyon MKT245 Week 3 Discussion
DQ 1 & DQ 2 Latest 2015 October
DQ 1
What is the difference between primary and secondary market data?
What are the advantages and disadvantages of each?
DQ 2
What are 3 brands of the same product (e.g., breakfast cereal)
that are positioned differently? How are they differentiated?
Grand Canyon MKT245 Week 4 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
Describe the five characteristics of a good brand. Provide
examples of brands that meet as many of these criteria as possible.
DQ 2
How do the pricing strategies for corporations differ from
nonprofit organizations (NPOs)? Provide examples.
Grand Canyon MKT245 Week 5 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
What product or service have you recently encountered that would
be particularly suited for multi-channel or interactive marketing? Why? What
are the benefits of multiple marketing channels? Are there any disadvantages?
Explain.
DQ 2
What are the characteristics of marketing channels? What 3 factors
should be considered when designing one? Describe an organization’s (that is
familiar to you) marketing channel.
Grand Canyon MKT245 Week 6 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
What factors influence choice of media? What media would you
choose to market a new line of cosmetics for women, and why? How would your
choice change if it were a cosmetic line for men?
DQ 2
Define and describe the elements and potential benefits of
integrated marketing communication (IMC), using a product of your choice to
illustrate the use of IMC. What are the advantages and disadvantages of using a
humorous appeal in advertising insurance versus a fear appeal? Provide examples
of each.
Grand Canyon MKT245 Week 7 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
“The social responsibility of business is to increase its
profits.” So said Milton Friedman in a famous 1970 missive in The
New York Times. How do you respond to this statement? Do you support or
refute this notion? Explain.
DQ 2
Describe an example of societal marketing from your experience
and/or research and evaluate whether or not it was/is effective, and why? Name
the organization. Was the effort consistent with the mission of the
organization?
