DQ 1
Refer to “Standards of Practice” on the American Association of Advertising Agencies website (http://www.aaaa.org/about/association/pages/standardsofpractice.aspx) and “Advertising Ethics and Principles” on the American Advertising Federation website (http://aaftl.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf). What do you take from them? Are such statements effective? Why or why not?
DQ 2
How would a brand name like Kodak, Disney, or Coca Cola create customer value and provide some basis for product positioning and differentiation?
