John Jones is in the process of starting a new business. He is excited and exploring several different opportunities. One of the opportunities is opening a mall kiosk to sell sunglasses and summer attire. The other is opening a mall kiosk selling doughnuts and sweetened nuts. Both investments require the same amount of capital. The sunglass kiosk will be supplied by a company that specializing in affordable products that they do not advertise. The doughnut and nut kiosk will be supplied by a company brands itself as the healthy, sweet alternative. Please match each of the concepts below with the best possible answer:
|
|
Answer
| A. |
Non-price sensitive customers
|
| B. |
Differentiation
|
| C. |
Cost
|
| D. |
Price sensitive consumer
|
|
