Library Research Assignment

Library Research
Assignment

You are to select 1 business that does not already have a Web
site, and develop an Internet strategy for it. Most large corporations already
have Web sites, so you may have to think of something on a smaller scale such
as a local bike store. Sole proprietorship businesses that provide services
like car repair, house cleaning, tax preparation, and that use the Internet and
similar services are also good options. You will also consider and describe how
the business that you select can use social media to achieve its objectives.
Use the Internet and the library to research and analyze markets and
competitors.

After selecting a business, you will need to answer the
following questions:

• What Internet business
  model would be appropriate for the company to follow in creating a Web
  site and why?
• In what ways can the
  business benefit from a Web site? What functions should it perform for the
  company (e.g., marketing, sales, customer support, internal
  communications, etc.)?
• In what other ways might
  the company use the Internet for its own benefit?
• Prepare functional
  specifications for the company’s use of the Web and the Internet. Include
  links to and from other sites in your design.
• Prepare a list of
  technological specifications for implementation (e.g., what hardware and
  software are necessary to support your design)?

Please submit your
assignment.

Submitting your
assignment in APA format means, at a minimum, you will need the following:

• Title page: Remember
  the running head. The title should be in all capitals.
• Abstract: A
  summary of your paper, not an introduction. Begin writing in third-person
  voice.
• Body: The
  body of your paper begins on the page following the title page and
  abstract page and must be double-spaced (be careful not to triple- or
  quadruple-space between paragraphs). The type face should be 12-pt. Times
  Roman or 12-pt. Courier in regular black type. Do not use color, bold
  type, or italics except as required for APA-level headings and references.
  The deliverable length of the body of your paper for this assignment is
  2–3 pages. In-body academic citations to support your decisions and
  analysis are required. A variety of academic sources is encouraged.
• Reference page: References
  that align with your in-body academic sources are listed on the final page
  of your paper. The references must be in APA format using appropriate
  spacing, hang indention, italics, and upper- and lowercase usage as
  appropriate for the type of resource used. Remember, the Reference Page is
  not a bibliography but a further listing of the abbreviated in-body
  citations used in the paper. Every referenced item must have a
  corresponding in-body citation.

Individual Project Rubric