The final stage of
the by MacVx”>MARKETING
audit is for you to evaluate how well
the by MacVx”>MARKETING mix of the organisation is performing for
your chosen organisation. Referring to the chapters 7-14 of
the text, and with the use of secondary research, please provide informed
answers to the following questions:
1. Are
there any products/services able to benefit from quality, feature and style
improvements? If so, how?
2. Are
there any new products worth adding?
3. What
are the pricing objectives , policies, strategies and procedures? To what
extent are prices set on sound cost, demand and competitive criteria.
4. What
are the distribution objectives and strategies. How can these be
improved?
5. What
are the organisation’s by MacVx”>PROMOTIONAL objectives and strategies? Are they
sound?
6. How
could the promotional budget be improved to get better results?
7. How
could the use of the expanded marketing mix, as outlined in chapter
14 be used to improve the performance of the organisation?
Rationale
This assignment is the final
part of the by MacVx”>MARKETING audit and focuses student learning on
the specific of each part of the by MacVx”>MARKETING mix and how well they are being
applied in a business or organisational environment. The assignment also
introduces the concept of the expanded marketing mix, and how it
can be applied to modern organisations. This assignment is intended to show an
application of detailed knowledge, analysis and judgment gained from the
subject.
