Sam Chiaramonte
1351 Sheffield Rd
South Euclid, OH 44121
216-849-4655
schiaramonte4789@aol.com
ENTR510
Professor Erin McLaughlin
Business Description
BUSINESS PLAN
“West by Midwest” is the advertisement agency. It is having its head quarter in
Cleveland, Ohio. Our core business is to promote the brands in the competitive era to
gain the competitive benefit for our clients. Our core business will be to generate the
innovative ideas so that we can acquire clients. We will work for the creation of the
advertisement like paper, radio, television, and internet advertisement. In internet
advertisement we will use the email add as well as social media ads. We will also book
the appropriate slots for the advertisement so that it can be reached to most of the people.
For our clients we will be planning and executing the promotional campaign for our
clients. We will be providing analysis to our clients to enter into a market segments.
Market strategy
As we are having the group of highly qualifies marketing professional having 75
years of combined experience in the marketing and branding. So our strategy will be
based on the innovation ideas to acquire the maximum clients. Below is listed some
strategic plan
Innovation driven plans: We will provide the innovation ideas to out clients
to promote their business. Our ideas will be based on the competitive market
analysis and will decide what our competitor and what offering by us can
attract the clients.
Frequent business meeting with clients: We will try to have frequent
meetings with company’s executive every time with some value addition.
Use of latest technology to build the advertisement and promote them
Training and knowledge enhancement to keep updated with changing market
scenario.
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BUSINESS PLAN
Competitive analysis
We will provide the services to our customer on the basis of competitive analysis.
We will dig out the strength and weakness of our competitors and try to provide the
service on that basis with some offering which our competitors will not be providing. We
will try to grab the opportunity every time and every where we can.
Design and Development Plan: We will provide the complete development plan about
the ads. We will provide the complete product plan for our clients and roadmap for how
we will achieve it and what will be the time line to finish the assignment. Firstly design
what content should be advertised and when and where it will be advertised. Deciding
which media will be appropriate of particular client and situation.
Operation and management plan
Here we have to measure how and our business will be functioning continues with
the value addition to our customer. What will the organizational hierarchy? How
individual will be performing his or her task without intervention by other. Who will be
stake holder of ant task so that all task completed on time so that client get its work done
on time. What will be the policies to cover the smooth operation of the company? How
human resource activity should be run to achieve the maximum employee. How the best
talent pool will be utilized to get the competitive benefit.
Financial factor
Last but not the least financial factor is very impotent to run a business. So we have to
decide how much cash flow is needed to run business and daily to daily expenses. What
will be the target for the every quarter and deciding the roadmap to achieve it.
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BUSINESS PLAN
Tag line: “Habit to deliver best”
Executive Summary
“West by Midwest” is the advertisement agency. It is having its head quarter in
Cleveland, Ohio. Our core values are the innovation and straight competitive marketing
planning to achieve the greater height for us clients by promoting their business
seamlessly in every media like internet media, paper media, television and social media.
We are having the core team of marketing professional who all having the 75 years of
experience combined who all have successfully executed the marketing plan with 50
clients. “West by Midwest” is having the combination of successes from other markets
into a heady potion of imagination, wisdom, execution and results. Here we provide the
complete solution for our client for promoting their business to get the competitive
advantages. We hare provide the advertising process with latest technology and
innovative ideas using our best brains.
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BUSINESS PLAN
Reference
How To Write A Business Plan (Entrepreneur)
http://www.entrepreneur.com/landing/224842
Executive summary Archives – The Startup Guide – Creating a Better World through
Entrepreneurship (The Startup Guide Creating a Better World Through
Entrepreneurship)
http://startupguide.com/tag/executive-summary
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