7-8 page paper in which you do the following:
1. Provide a overview JC Penney and describe the challenge you will address
2. describe the current financial standing of JC Penney and explain how the organizational challenge is affecting the firms profitability, sustainability, and growth.
3. Describe the company trends, constraints, challenges and opportunities
4. Assess the competitive landscape (how company is matched against competitors)
5. Describe your strategy for addressing the organization challenge.
6. Describe your plan for change; describe your leadership approach
7. Describe the actions you would make in first 90 days and how you will measure success
