Questions
For Consumer Behaviour
Due
date: 9/2/2015
Submission
method: turnitin.com
Task:
The below discussion questions/short-essay
questions are designed to allow individual students to demonstrate their
theoretical understanding and practical application of important aspects of
consumer decision making and behaviour. Answer each of the questions in no more
than 1,000 words. The answer to each question should be referenced with a
minimum of five relevant up-to-date sources (journal articles). To show your understanding of the subject, the
text, Quester et al, should form an information source but not be used as a
major reference.
Question
1:
How does culture affect the decision making
process when purchasing luxury goods? Do provide examples to support your
answer. (Hint: you can compare and contrast various countries to show how this
would differ)
Question
2:
How valuable is social
stratification/status measurement to the development of marketing strategy?
What systems are used and how effective are they? Illustrate your answer with
suitable examples.
Notes:
·
Each question should have 900
words.
·
Each question should be
referenced by at least five in-text
references of journal articlesusing
APA referencing style.
