Question 1
3 out of 3 points
Correct
According to a Harvard Business Review study, which of the
following is not an area in which corporate contributions are most likely to
enhance a company’s competitiveness?
Question 2
3 out of 3 points
Correct
What company gives all of its earnings to charity?
Question 3
3 out of 3 points
Correct
Another term for corporate giving is corporate:
Question 4
3 out of 3 points
Correct
Which of the following sectors receives the largest
percentage of corporate cash and in-kind contributions?
.
Question 5
3 out of 3 points
Correct
What percentage of AT&T’s procurement spending went to
minority, women, and disabled veteran-owned businesses in 2011?
Question 6
3 out of 3 points
Correct
Which region received the most U.S. international charitable
contributions in 2011?
Question 7
3 out of 3 points
Correct
Foreign-owned corporations use foundations:
Question 8
3 out of 3 points
Correct
Which company paid its employees to volunteer in their
communities two days a week after a tsunami in Japan disrupted operations at
its U.S. facilities?
Question 9
3 out of 3 points
Correct
The share of all giving made up by in-kind contributions of
products and services has been:
Question 10
3 out of 3 points
Correct
Which company donates 5 percent of its branches or stores’
total sales revenue to a worthy local nonprofit organization three days a year?
Question 11
3 out of 3 points
Correct
Which of the following non-profit, locally funded and
controlled organizations offer housing rehabilitation and financial services to
neighborhood residents?
Question 12
3 out of 3 points
Correct
The term civic engagement describes:
Question 13
3 out of 3 points
Correct
Which company provided one million free vouchers for its
online technology skills courses and certification exams during 2009?
Question 14
3 out of 3 points
Correct
Habitat for Humanity is considered a:
Question 15
3 out of 3 points
Correct
As communications improve and people around the world are
able to witness the horrors of natural disasters, terrorism, and war,
international relief efforts by corporations are becoming:
Question 16
3 out of 3 points
Correct
The International Public Relations Association was founded
in:
Question 17
3 out of 3 points
Correct
Scenario-based press releases, key discussion points, and
procedures to activate the organization’s website are all part of which step in
an effective crisis management plan?
Question 18
3 out of 3 points
Correct
According to comScore, a provider of digital intelligence,
in December 2008 the total number of individuals, aged 15 and older, who
accessed the Internet from their home or work computers was:
Question 19
3 out of 3 points
Correct
A critical function of the public relations manager is:
Question 20
3 out of 3 points
Correct
In 1889, the first public relations department was created
by:
.
Question 21
3 out of 3 points
Correct
The agency created in 1934 and charged with regulating
interstate and international communications by radio, television, wire,
satellite, and cable is called:
Question 22
3 out of 3 points
Correct
Crises are:
Question 23
3 out of 3 points
Correct
In a 1998 FTC report to Congress, how many websites did the
government agency find collected personal consumer information?
Question 24
3 out of 3 points
Correct
The “WE AGREE” campaign was an image advertisement about
what?
Question 25
3 out of 3 points
Correct
In 2011 Facebook and Time Warner joined forces to create
this program against bullying
Question 26
3 out of 3 points
Correct
The Ad Council’s inaugural campaign slogan was:
Question 27
3 out of 3 points
Correct
The right to free speech is protected under the U.S.
Constitution’s:
Question 28
3 out of 3 points
Correct
A 2011 Pew Research Center and Knight Foundation report
confirmed that this medium remained the major source of weather, traffic and
breaking news for consumers?
Question 29
3 out of 3 points
Correct
Global businesses that have extended their public relations
strategies globally should:
Question 30
3 out of 3 points
Correct
Who warned, “Advertisements contain the only truth to be
relied on in a newspaper?”
