Entrepreneurship
Feasibility Analysis
Prof. Orlando Luis Perez
UNIBE
Ivan Reyes Siri / 14-0122
04/10/15
Executive Summary
Technology is dominating what we call commerce, every single Company is using technology as
a base for their operations, but what happens when people don’t know about this advantage
that we have to our disposition? Or just that they don’t have the facilities to use it?
Sometime people just need someone or something to facilitate this type of advantages to the
community, not because they are poor, illiterate or ignorant if not because the location haven’t
experience this advantages and people just don’t know about them.
Online Shopping became popular a couple of years ago, where the customer just needed to log
in, type in the address and they would have the package in a couple of days at their door step.
In this analysis we will be seen how this system can be implemented in certain areas of the Dominican Republic, areas that are not register in the address nor mapping system, places people
is actually demanding this service, not just in the Dominican Republic, the entire world is demand this type of services when people need help in making online order or sometimes they
just need the hardware to complete the desire task, at the end of the day we are just starting
this technological era.
We are going to analyze costs, what people think about the service, what would be the risk and
last but not least set goals in order to know where we are heading ourselves. With the help of
graphs, surveys, research and dedication this idea is being transformed from been just that, into
an actual business called Order to Go.
Service we will
offer
Order to go is as
simple as bringing
to the most ru-
ral areas of the Do-
minican Republic the option to order online, but the vision of this particular innovative business
is to actually serve as an assisted shopping. It would offer the customers not only the satisfaction of bringing from abroad an item not being sold here that they need or want without having
to travel and to get it but also we will order it for you. The entire Idea of Order to go is the following you as a customer enter the facility, it doesn’t matter if you have a bank account, if know
about internet or if you don’t know how to use a computer, we would do all of that for you. The
customer just tells the sell assistant what they want and would automatically search for options
and show it to you right away, you would analyze the product with the description to see if that
is what you really want and your order would be placed right away without having to worry
about the time, the place or if it was placed right, you as a customer just tell us what you want
and let Order to Go worry about the rest.
Our goal is to offer you the relief of preoccupation, where customers don’t have to worry about
the package getting here wrong, or you having to get a credit card to make an online purchase
possible, needing to buy a computer to place the order or just not being able to do it because
their house is not registered in the map system. Make things affordable but at the same time
creating a sustainable business above all is our vision and making one of the smartest curriers in
the Dominican Republic is our innovation.
We will be facing challenges because entering this type of businesses in a market that is completely new at this, the marketing strategy and the support personnel, needs to be very qualify
and dedicated to make the people know about it and at the same time create a comfort of using
the business.
Market Study
We are planning on targeting the low middle and high middle class of certain rural locations in
the Dominican Republic, where people are able to pay the cost of an item and be willing to pay
a percentage of the cost for the service provided. In order to know if the project is feasible we
conducted a survey:
Surveys Conducted: 145
Location: Cenovi, San Francisco de Macoris
Ages: 18-50
Ages
People interviewed
18-20
50
20-30
75
30-40
15
40-50
5
With an astonishing result they all said yes to the idea and the 145 were very existed of having
something like that in the community, and here is a chart representing the percentage of people
by ages using the service.
3%
10%
34%
1820
2030
3040
4050
52%
A plus for the community that everyone mention in the survey was the fact that this idea could
actually increase productivity in certain areas of other business by ordering new equipment that
they need but don’t have a way of get it because it is only sold in the united states, also kids and
young adults could enjoy buying different things just for pleasure, as shown in the graph, they
are going to be the ones using Order to Go the most.
Supplier
We are going need to be able to satisfy an entire community of necessities and for that we
should be able to offer the majority of web pages selling all type of stuff, from farming materials
to iPods to toys and things of that sort that Order to Go should be able to offer. For the opening
we will start offering services from:
-Amazon
-eBay
-Walmart
-Etsy
-Target
-IKea (Pared with the Dominican warehouse)
-Macy’s
-Home Depot
-Kmart
-Buy.com
Those are the ones we will start with which are the primary suppliers of the basic product and
common ordered shipped directly to a locker we would have in Miami, shipped then directly to
us.
Location
The location would be inside the same community in the main street, it would be a 100 Square
meters’ retail, it would have an office and service to the client just after you enter the store. The
space is part of a new building that some investors are building to fulfil some necessities people
from that area are demand being Order to go on of them. The rent of this premises will include
water, electricity and maintenance which would represent less payments and less things to
worry about.
Marketing Strategy
Our marketing Strategy would be based on a tendency, experience and online marketing. We
would have the advantage of being the first business in that are of expertise giving the advantage of becoming the first in a new tendency that we could create as a new movement and innovative idea, sell the new experience that even the big cities don’t have and sell the fact that
we are the first in the country offering that service, a business based on online interactive ordering. We need to make more mouth to mouth advertisement than creating big signboards in
the street, be more cozy with our clients in order to sell the experience of a bond between us
and every single one of our customers. Also we believe that people will come alone little by little due to the necessity of 100% they have at the moment (relying on the previously done survey).
Schedule
The Schedule is planned to be completed in 4 months in order to open in august or before, the
option of partners can be substituted with a bank loan everything depend on the final decision.
Staffing
We would have 2 employees as selling staff in the front with 2 computers, 1 floor manager to
take care of delicate situations and the owner which would be in the office in the back plus an
additional employee moving the packages. In total there would be 4 employees and the owner.
Benefits and prices
One thing that we need to focus in is the fact that this would be aim to people with lower resources that probably just have the exact money to purchase the item so we can’t charge a lot
of money for the service per se. we need to manage between the price per pound and a 10%
for the service of doing the purchase for you. At the end you would pay the price of the item
plus a 10% of the total with shipping included, they would pay that upfront and after the package arrives they pay the fee of delivery which would be 5 dollars per pound.
Budget
Expected sales would be $6,800.00 per month, minus all the expenses, would give the owner a
profit of $2,530.00, this can change depending on the amount of sales per month.
Conclusion
Business are hard to start but if you have a great idea, if you do things with the right mindset
and do everything with an organize pattern, just as this one presented before, your business
would get you a high profit and create a couple of new jobs for people who actually need them.
Is a project I would actually consider to establish once I encounter myself with a couple of dollars and a lot of free time.
