Week 7 Course Project Stage 5 Rubric
DIRECTIONS:
1. Enter Student Name.
Student Name:
Assignment Total Points Possible:
Total Points Received:
2. Enter an "X" in the Days
Late Submission Adjustment:
Late field if the work is
submitted late.
Late Work Calculation
50
50
0
Days Late
3. Enter an "X" for the
appropriate rating for each
rubric element in the
Instructor Assessment
column.
One day late – subtract 10%
Two days late – subtract 20%
Three days late – subtract 30%
Net Points After Late Submission Adjustment:
Content and Writing (50 POINTS)
50
Instructor Assessment
Exemplary (100%)
x
Proficient (85%)
1. Produces a 3- to 5-page paper for this stage that includes a comparison of
Opportunity for
the built in analytical tools for each of the four channels selected and an
evaluation of whether these tools will be sufficient to evaluate the impact of the Improvement (75%)
communication plan. (15 POINTS MAXIMUM)
Unacceptable (0)
Missing (0)
Exemplary (100%)
x
2. The paper includes an explanation of how the student will use these tools to Proficient (85%)
assess the impact of the social media campaign along with a description of any Opportunity for
additional tools that may be needed to provide additional information needed
Improvement (75%)
for assessment. (10 POINTS MAXIMUM)
Unacceptable (0)
Missing (0)
Exemplary (100%)
3. The paper includes an explanation of what prompted the selection of
additional assessment tools and three references (two Learning Resources
and one additional Walden Library resource or other source). (10 POINTS
MAXIMUM)
x
Proficient (85%)
Opportunity for
Improvement (75%)
Unacceptable (0)
Missing (0)
Exemplary (100%)
x
Proficient (85%)
4. Demonstrates an understanding of and sensitivity to audience and purpose
Opportunity for
of writing. Demonstrates organization, fluency, and logical progression of ideas.
Improvement (75%)
(5 POINTS MAXIMUM)
Unacceptable (0)
Missing (0)
Exemplary (100%)
5. Demonstrates critical thinking. Uses high-quality, credible, and relevant
sources. Demonstrates appropriate use of paraphrasing, summarizing, or
quoting to develop ideas appropriate for the assignment and communication
praxis. (5 POINTS MAXIMUM)
x
Proficient (85%)
Opportunity for
Improvement (75%)
Unacceptable (0)
Missing (0)
Exemplary (100%)
Proficient (85%)
6. Writing follows APA format and style. Demonstrates understanding of ethical
and legal restrictions on the use of published, confidential, and/or proprietary Opportunity for
Improvement (75%)
information via use of citations and references. (5 POINTS MAXIMUM)
Unacceptable (0)
Missing (0)
x
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