Unit III Case Study
Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.
? Disney, beginning on page 178 of the course textbook ? IKEA, beginning on page 179 of the course textbook ? Accenture, beginning on page 208 of the course textbook ? GE, beginning on page 210 of the course textbook
Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Course Textbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
