In the last 2 chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the strategy and process for developing successful business models. After carefully reading and understanding these chapters, answer these research questions:

What role should external factors of demand play in successful business models? NOTE: first fully define the role and then analyze or discuss. 1 page.

What are the challenges to “Business Model Design and Innovation? 1 page.