Question 1 4 points Save
When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.
primary
secondary
incipient
quantitative
MIS
Question 2 4 points Save
Analogy is:
a statement of similarity or partial resemblance
a study conducted “inside” a foreign culture
the desired output of a well-developed EDI system
a strong indication that one is dealing with an incipient market
Question 3 4 points Save
Deutsch Werke GmbH is a German company whose scanning subject agenda covers balance of payments and inflation data for each country market in which it does business. To which category should these topics be assigned:
market potential
competitor information
foreign exchange
prescriptive information
Question 4 4 points Save
The largest global marketing research firm is:
Louis Harris
Gallup
MRB Group
VNU
Information Resources
Question 5 4 points Save
According to our text, which of the following has helped Wal-Mart achieve leadership in discount retailing:
superior political risk analysis skills
a sophisticated EDI system
superior implementation of the SRC concept
a deeply-engrained ethnocentric orientation
Question 6 4 points Save
Wal-Mart’s computer system links the discount retailer with its suppliers. The system allows Wal-Mart’s computers to update inventory records in real time and order new merchandise to replace items as they are sold. As described here, Wal-Mart’s system is a good example of:
an intranet
EPOS
a data warehouse
EDI
Question 7 4 points Save
Which of the following statements about McDonald’s operations is correct:
About a dozen high-income countries account for most sales and operating income.
McDonald’s avoids low-income countries.
The highest proportion of sales and operating income are generated in low-income countries.
McDonald’s has prospered by targeting the global elite.
Question 8 4 points Save
Which of the following, by virtue of its nearly universal mass appeal, comes closest to meeting the criteria of standardized global marketing discussed in Chapter 7:
Belvedere vodka
MTV
Doc Martens
Apple iMac
Coca-Cola
Question 9 4 points Save
When identifying global market segments, a fundamental guiding principle should be the need to determine:
shared demographic characteristics
similar languages
similar needs and buying behavior
similar ethnic backgrounds
Question 10 4 points Save
One nation accounts for nearly one third of world income, namely:
China
Japan
United States
Germany
Question 11 4 points Save
According to projections cited in Chapter 7, what will be the relative country rankings in terms of GNP by the year 2010 (in descending rank by GNP):
United States, Japan, Germany, China
Japan, United States, Germany, China
China, Japan, United States, Germany
Germany, China, Japan, United States
United States, China, Japan, Germany
Question 12 4 points Save
Which of the following best describes consumer behavior in Russia today:
Many Russians shun local products, preferring to buy Western imports.
Many Russians prefer to buy low-priced goods from Asia.
Many Russians exhibit equal preference for Western imports and Russian-made goods.
Many Russians shun Western imports, preferring to buy Russian-made goods.
Question 13 4 points Save
Which of the following correctly states the sequence of market entry modes used by Anheuser-Busch in Japan:
Question 14 4 points Save
Which of the following is not a characteristic of global strategic alliances:
Participants maintain independence outside the framework of alliance.
Participants share benefits as well as control.
Participants make ongoing contributions in technology, products, and other areas.
Participants agree not to compete in areas unrelated to the alliance.
Question 15 4 points Save
A contractual agreement whereby two companies agree to share technology developments is known as:
cross licensing
franchising
quota
offset
Question 16 4 points Save
Which of the following statements most accurately describes the extent to which GM and Toyota outsource components:
GM and Toyota each outsource approximately 50 percent of their components.
Toyota outsources about 50 percent of its components; GM outsources about 75 percent.
GM outsources about 50 percent of its components; Toyota outsources about 75 percent.
Neither GM nor Toyota outsources a significant proportion of its components.
Question 17 4 points Save
Elaz and AvtoVAS are the names of two companies GM has established joint ventures with in:
Brazil
Russia
China
Israel
India
Question 18 4 points Save
Which of the following is a market entry strategy that represents, in essence, the transfer of technology to a target market:
joint ventures
licensing
ownership
exporting
Question 19 4 points Save
In Japan, keiretsu is a form of industrial alliance involving:
two companies
five companies
ten companies
hundreds of companies
Question 20 4 points Save
The international standard by which letters of credit (L/Cs) are interpreted is known as the ________ 500:
UCP
NTR
FSC
NTB
HTS
Question 21 4 points Save
The Ministry of International Trade and Industry (MITI) has helped devise export strategies for companies in:
Singapore
South Korea
Taiwan
Hong Kong
Japan
Question 22 4 points Save
Which of the following types of duties would be imposed on a company whose home country government provided export subsidies:
ad valorem duty
countervailing duty
antidumping duty
specific duty
Question 23 4 points Save
Which of the following is sometimes referred to as a buyer for export or an export commission house and operates on behalf of a buyer from a foreign country.
foreign purchasing agent
export broker
export merchant
export management company
freight forwarder
Question 24 4 points Save
Which of the following establishes classification numbers that must be used by importers and exporters:
NTR
CVD
FSC
NTB
HTS
Question 25 4 points Save
Arranging transportation, determining transport rates, and coordinating distribution are all export problems that pertain to:
logistics
legal procedure
servicing exports
sales promotion
foreign market intelligence
